Why Now
What happened to atta?
The story of how we lost grain mixing and why we brought it back
We stopped mixing grains
Some years ago, households led by our grandmothers used a mix of grains in everyday rotis. Bajra, jowar, ragi, and wheat were ground together based on the family’s nourishment needs. Your grandmother didn’t measure the mixes. She adjusted by season, and by what the family needed. Some days more bajra for warmth in winter. Some days ragi for the kids’ bones. It was instinctive.
Machine milling changed everything
Atta became cheaper and faster to produce. Bran was removed to make atta look cleaner. Heat from high-speed grinding reduced nutrient quality.
Millets slowly disappeared from daily meals. They were harder to mill. Families lost the taste for them. Within one generation, mixed-grain rotis became "old-fashioned."
What was once a complete food became mostly calories.
We started looking for nutrition everywhere else – vegetables, proteins, supplements, superfoods – without fixing the food we ate a lot of every day.
That’s why Seventy Thirty exists
We brought back what was lost, but in an easy, convenient way! Pre-mixed so you don't have to measure. Tested for purity. Ready to use in your kitchen today.